We were recently talking to a young woman about how our company handles the replacement window selling process. We were telling her about how our company never uses high-pressure sales tactics—we never have and we never will. She then related to us an experience with a home improvement salesman that had happened to her several years prior. We wanted to share it with you so you can get an idea of one of the tactics used by home improvement salespeople to get you to sign a contract before getting estimates from other companies.
The Special Today-Only Deal
This woman was brand new homeowner at the time. She and her husband had just purchased a small fixer-upper, and one of the first projects they wanted to undertake was having the exterior painted. They saw an ad in one of those free local advertising publications you get in the mail for a residential home painting company, and gave them a call.
The company sent out a salesman to their home. He proceeded to tell them about how great their paint was and how a paint job done by his company would last much longer than one done by any other company. He gave them an estimate for the work, which seemed a bit high, but the inexperienced homeowners didn’t have anything to compare it to. The salesman then told them that this was actually a really great price. He said the company was running a “special” at the time, but that it expired that day. If they didn’t sign the contract and put down a deposit today, the price would go up tomorrow.
Not wanting to pass up a good deal, the woman was ready to sign the contract. However, her husband insisted that they call his dad first, who had worked in the construction industry in the past. His dad informed them that the quote sounded very high and that they should get some additional estimates. They sent the salesman on his way, got a couple more quotes from local painters, and ended up paying about half the price of that original estimate.
The Volume Discount
Another common sales tactic used by some home improvement salespeople is what we call the “volume discount method.” A salesperson will tell you this, or something similar:
“We’re about to place a very large order for replacement windows today. We could add the windows you need for your home to that order and get you a very special volume discount. But you have to place your order right now. If you wait until tomorrow, you won’t be able to get this very special low price.”
The truth is, there’s no large order. There’s no volume discount. It’s just a tactic they’re using to try to give you a false sense of urgency. They know that if they leave your home without a signed contract in hand, you’ll go get estimates from other replacement window companies in San Diego and realize that their “very special low price” is not all that special or low.
The Bait and Switch
Another tactic to look out for is the bait and switch. This happened recently to a different woman we talked to. She got a quote for windows that seemed very reasonable. She signed the contract without reading the fine print. She later realized that the price did not include the cost of installation. The company wanted to charge her thousands of dollars more on top of the price that she had agreed to! Fortunately, she was able to get out of that contract, but not without a fight.
BM Windows Offers Honest Pricing and No High-Pressure Sales Tactics
When a consultant from BM Windows comes to your home, we don’t use any sort of high-pressure sales tactics. Rather, we listen to your needs, answer your questions, and give you a competitive quote on quality, energy-efficient windows that includes installation. There won’t be any surprises on your final bill. And we won’t pressure you into signing a contract before you’re ready. Take your time, get other estimates, investigate the reputations of the San Diego replacement window companies you’re considering, and then get back to us when you’re ready. We’ll be here.
If you’re ready to schedule your free, no-pressure, in-home consultation, contact us today.