Hiring a company in San Diego for window replacement can be a bit of a challenge. Not every company is as straightforward in their sales approach as we are at BM Windows.
Our approach is to meet with you, find out what types of features you are looking for (or talk to you about what the options are so you can decide what features you want), take measurements, and provide you with an all-inclusive quote. Then, we let you take as much time as you need to think about it.
In case you aren’t familiar with the approach many companies take to the in-home sales process, here are a few of the sales tactics you might come across. (We don’t use any of these at BM Windows.)
The “Today Only” Price for Replacement Windows
This tactic is probably the most common among all of the tactics listed in this blog post. The in-home salesperson will provide you with a quote and then tell you that the price listed on it is good for today only. They will tell you that to get this low, low price, you need to sign a contract before they leave. If you wait, the price will go up.
They will provide all kinds of convincing sounding reasons for this. They might say that they are placing a big order for replacement windows tomorrow, and if you sign today, they will add your order to it so you can take advantage of a “bulk discount.” Or they might say that the manufacturer of the windows is raising prices and they need to get your order in before that happens. Or they just might say, “We don’t want to have to come back out to your house a second time, so if we have to come back to get you to sign the contract, we’re going to have to charge you extra.”
Here’s the reality: The “today only” price is only used to create a sense of urgency with potential customers. There is absolutely no reason why a replacement window company couldn’t honor a quote a week, or even a month later. They are doing this because they know that if you shop around, you are likely to find a better price elsewhere, and they want to get you locked in before you have the chance to do so.
At BM Windows, we give you all the time you need to go over our quote and get back to us when you’re ready to sign a contract. We know it’s a big decision and we want you to feel completely confident that we’re the right San Diego replacement window company for you!
The Inflated Price, Followed by a Discount
Here’s another scenario you might come across: You meet with a salesperson from a San Diego replacement window company and they give you a quote. It’s quite a bit higher than you were expecting, so you don’t sign a contract with them. The next day (or sometimes even the same day), you get a text or an email from the company offering you a discount.
Everybody loves a good discount, but what likely happened is that the first quote they gave you was an inflated price, and now they’re offering you a “discount” to bring the price down to what they would normally be willing to sell the windows for. It’s not a good deal. It’s just a tactic designed to make people think they are getting a good deal.
A BM Windows salesperson will give you a great price from the get-go. We don’t do “sales” or “discounts.” Instead, we offer competitive prices on high-quality replacement windows every day, to every customer!
The Low Price That Doesn’t Include Everything
This is a tactic we don’t see often, but we know it’s out there, so we want to make sure you are aware of it. There have been instances where a company gives a homeowner a quote on replacement windows but doesn’t include the cost of installation in the price. The customer signs the quote without reading the whole thing, not realizing that installation is not included. They think they are getting a great deal… until they get the final bill where they are charged for the installation services.
In our opinion, this is a dishonest way of doing business (although not illegal, which is why companies can get away with doing it). Most homeowners assume that installation is included with the cost of the windows, because installing replacement windows is not exactly a DIY project.
Every window we sell at BM Windows includes our professional installation services.
We understand that reading a wordy contract is not fun, but make sure you know what will be included for the price you are paying before you sign on the dotted line!
Aggressive Salespeople Who Won’t Leave
Finally—and this is the worst tactic of all in our opinion—is the approach that some companies take of using overly aggressive salespeople to get you to sign a contract. They won’t just try to firmly convince you that they are offering the best deal you’re going to get—they will raise their voice, get really pushy, and maybe even refuse to leave your house until you agree to sign. Or they might try to guilt you into signing by claiming they will get fired if they don’t make their sales goal. This type of approach is designed to make you so uncomfortable that you sign a contract just to get them out of your house.
This is not okay. You should never be made to feel uncomfortable by someone in your own home or feel guilty if you decide not to do business with them. If a salesperson starts to get pushy or aggressive with you, or tries to manipulate you emotionally, you need to firmly ask them to leave. Don’t worry if they get upset. A company that allows their salespeople to use these types of tactics is not a company you want to work with.
Contact BM Windows for a Different Type of Sales Approach
At BM Windows, we take a different type of approach to sales. We focus on customer education at our in-home consultations, rather than sales. We provide you with all the information you need to make an informed decision. We help you compare brands and features, give you a chance to ask questions, and present you with an easy-to-understand quote. If you’re ready to sign a contract at the end of the meeting, great! If not, we’ll let you think about it and follow up with you later.
Contact our office today to set up your in-home consultation with one of our friendly and helpful sales team members.
